Award winning, personalised, effective design.

With more than 20 years of experience at the cutting-edge of branding and design (winning numberous design awards) and a strong business sense, Jen creates strong, lasting brands from the top down.

Jen has worked both big and boutique brands, including Holcim Cement Global, Ziwipeak, Pams, essano™, Tahi Honey, Countdown NZ, and more.

By building on this experience with full knowledge of each clients objectives. Jen can deliver a full service experience including: Brand Strategy, Design, Colour & Typographic Expertise, Print, Web & Social Media Campaigns and Packaging.

She leads a small, agile team of senior designers, each one invested in building excellent long-term relationships that help clients succeed and grow.

Design Awards

  • 2017 Selected for the LŪrzer’s Archive 200
    Worlds Best Packaging Design (Tahi)
  • 2016 Highly Commended award for
    Pride in Print (Tahi)
  • 2015 New Zealand Best Awards Finalist:
    Best Effect for Essano Skincare packaging design
  • 2014 New Zealand Best Awards Finalist:
    Packaging Design for Tahi Honey
  • 2009 Winner of the Private label Design for
    Pams CHOCA Packaging
  • 2009 Selected for the LŪrzer’s Archive
    200 Worlds Best Packaging Design (Pams)
  • 2005 New Zealand Best Awards Finalist:
    Graphic Design, Large Scale Identity for Ziwipeak
  • 2003 New Zealand Best Awards Finalist:
    Graphic Design, Small Scale Identity for
    Wellington Photographic Supplies
  • 2000 Bachelor of Design – First Class Honours

Business Results

Jen delivers a world class design process that takes a product idea through the needed steps and stakeholders, this helps creates the magic we need as brand owners and the value add to our consumers and customers. (Owner essano)

Jen has been part of our brand since it’s inception and is integral to the success we see today. (Owner Tahi)

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“The new look Shockwaves range has shown +271% growth over the last year and is fast becoming a key player in the mid-price hairstyling segment”

(Synnovate AZTEC data Total NZ Supermarkets MAT to 6th May 2012)

essano™ launched with x6 sku’s. The range has now grown to more than 30 sku’s with a variety of giftsets and more innovation in development.

essano™ launched exclusively into Countdown supermarkets in October 2013. It is now the 5th largest brand by value (outperforming multinational brands such as Garnier, Simple, Aveeno)* with significantly fewer sku’s in range

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visit Level 2, 34 Douglas Street, Grey Lynn, Auckland